The Short Definition of an Ethical SEO is explained here. So let us find out meaning and small explanation of the given term, which is as follows.
Search Engine Optimization - SEO methods which are used to rank pages in the top Search engine Results by following guidelines and services of the search engines is known as Ethical SEO methods. Link Building, On page optimization , Off page optimization are some of the types of Ethical Seo or White Hat Seo which are used to increase organic traffic.
Black hat seo includes cloaking, duplicate content, keyword Stuffing or SEO spamming.
SERP means Search engine result page and SEM means Search Engine marketing.