Advantages of Internet marketing - It is also known as online marketing, In order to increase sales of any product using "internet" or web marketing is done. There are various advantages of this type of useful "internet marketing" along with online advertising can be done in various ways such as advertising on websites, blogs, email, and many affiliate programs are also available along with it to increase the leads of products and hence higher profit.
Benefits of internet marketing for increasing customers:-
Internet marketing introduce your product to entire world on the internet. Customer can visit your shop on your website using internet any time and they can purchase your product whenever they want and hence out of several advantages providing this facilites is useful for customers. The opportunity by marketing your product with the help of internet will increase and hence more sales of your product. Customer can visit your product easily on your online store and can place their order if they wish and hence looking to this type of advantages it will be beneficial to both customer and seller.
By "marketing" on the internet you can sell not only in the same country but you can make the product available to entire world which is one of the main advantages out of various advantages. With internet marketing using various programs such as Google adsense or other affiliate network you can target your product to specific country. On internet with the help of some network such as google adwords you can easily check the status of your advertisement and with detailed reports.
Ways of Marketing using Internet with examples:-
Internet marketing can be done by different ways which has various advantages, such as marketing with the help of (1)Web marketing: There are millions of websites and blog which runs on internet which offers space for your advertisement so you can easily subscribe to those websites or else you can join affiliate network such as google adwords, Bing yahoo network etc. to place your ads. It will cost some amount but your sales and your customers will definitely increase , Another way on internet marketing is (2) Email marketing: You can also increase your sales by sending Email to your thousands of customers (you can increase relationship which is also one of the main benefit out of several "advantages" of advertising over internet), you can send the information of your latest products to your registered customers , (3) Social media: Today large population on internet uses social media so one can use it for marketing purpose also, other advantages of social media is , you can publish your product on some popular social media such as facebook, twitter etc to introduce your product to the world.
Marketing on the internet helps the customer to allow them to buy product at low price, As there are millions of customers available on the internet , the price of some products in usually lower than the price at retail store, Even some online shops provides free home delivery on the purchase, as a result with internet marketing the time and money of the customer will be saved and they will keep purchasing more and more on internet.
Product specification available on Internet for users:-
Internet marketing also helps customer by giving complete information of the product and specification details before purchasing. Customer can see the shipping details, and also track the order by tracking id. By tracking details customer can easily plan and place the order in advance so we can also say that out of various advantages this is also good for increasing popularity. By providing this facilities with the help of marketing, sales of product on internet can be increased.
Customer satisfaction on Internet by helping 24/7:-
Internet marketing also provide customer useful advantages and great facilities such as, customer care helpline which are available 24/7 for marketing purpose, you can call customer care any time, to get information about the product, to solve any doubt about the product, to cancel the order or any type of assistance are available which will solve your problem and will assist you to buy the product of your choice on internet and hence like other advantages this type of help also plays and important role to increase sales.
Internet marketing also provide facilities for easy payment method. You can pay with the help of debit card or credit cards online. Instant payment and the product will be available to you easily. Marketing on the internet attracts lots of customers as the payment method which in available on internet is simple and reliable. Marketing will ultimately increase your sales if you satisfy your customer and hence like previous advantages providing easy method of payment will definitely useful for customer as well as seller.
Digital Marketing of Product:-
Marketing of digital product on internet has lots of advantages, such as selling domain names, space for website, online games, antivirus, songs, online book in the form of pdf or any product in the digital form is very popular on the internet. Millions of website address (Domain eg. www. domain.com) are sold daily, Thousands of online games are also sold on internet daily. Marketing of this type of product is common these days. You can buy or sell this product easily by internet marketing and within seconds the digital product will be availabe to you so we can say that digital marketing has number of advantages for increasing leads and high profit.
Importance of Marketing using advertisement:-
People when read the newspapers or magazine do not scan entire content but they surely look to the advertisement, similarly millions of people on internet reads articles but they are attracted more to the advertisement on the webpages, so with the help of internet marketing you can spread message of your content or your product by creating effective banners (advertisement) of your website or the product you want to sell, marketing by creating effective and attractive advertisement plays an important role to make your website on internet popular and we know that advantages of advertiement is to launch product, attract customer and so on. By marketing with the uses of internet marketing, more and more people will be attracted and hence more sales ultimately more profit.
Marketing Cycle into three stages:-
As we know that internet marketing is a way of promoting the message or any product on internet which has lots of advantages for online stores. The entire marketing strategy can be decided by three different people on internet. Successful marketing (one of the main out of many advantaages of advertisement) of any product needs good marketing network which involves (1) Seller who wants to sell or promote his product on internet, (2) Advertising network such as Google adsense, Yahoo bing network, Affiliate program etc ., who is the intermediate between the seller and the publisher and (3) Publisher who shows the advertisement for marketing purpose on internet. Over here the advertiser pays money to advertising program, then the advertising program pay some amount to publisher and the publisher show the ads on his website which sends the customers to the advertiser website and hence everybody is getting advantages of doing such kind of marketing.
In early days marketing was not allowed on internet but now the business of marketing is increasing day by day, Online advertising is one of the large business on internet. Millions of people are marketing their products more and more and they are happy with this type of marketing program as they can easily sell their products.
Different Marketing types:-
Some of the marketing methods which has some of the useful advantages using online advertisement by internet marketing are : Web banner advertising, Frame ad advertising, Pop-up ads, Floating ads, Expanding ads, Trick banners, Interstitial ads, Text ads, Sponsered search, Mobile advertising, Chat advertising, videos et., There are thousands of methods for marketing available. The advanages of using such type of ads is to attract customers to the target website or online store and to visit various products.
Marketing increases useful information on internet:-
As more people are taking advantages of marketing program , we can see that publishers are increasing and writing more information on internet as a result the information of good useful articles are increasing day by day, To take various advantages of this type of advertisement marketing and to earn more profit from their web pages. Millions of useful information (articles) are published by publishers daily and hence more information is available to the users. To take the advantages of ads, publisher are trying to write quality articles which are good for users.So we can say that marketing not is not only useful to the advertisers but useful for users also.
Internet marketing uses:-
Marketing by this kind of online advertising give your business global reach and more popularity of your product. Marketing can overcome barriers of distace between different county or places. Marketing makes aware of all your products to the end user with the help of your online website.Usually marketing cost online is less that other forms of advertisement.Marketing online is the fastest method of telling latest offers of your product to your customers. Marketing on the internet can be 24/7 and your store is always open to your customers and hence we can say that marketing is one of the fastest , safe and reliable method to introduce your products or service to the world.