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Why Niche Marketing Firms sometimes fails ?

The reason behind why niche marketing firms fails is discussed below. So let us check it out some information one by one to know more about niche marketing.

Some of the reasons for failure of niche marketing firms are :

  1. Too little or very less demand of niche product in the market.
  2. Niche marketing firms may have very less cash flow and they expands too fast. The firm may use cash flow to buy fixed assets and in return they left with nothing to pay short term bills.
  3. If the company has too little market share for more than one company they may fail.
  4. Firms dependence on just one product.
  5. Niche marketing may fail if they copy competitor's product and enter the niche market.

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What is Niche Marketing?

The term "Niche" can be defined as a "A special area of demand for a services or a product", While marketing is dened as an opportunity to buy or sell products or services.

Niche marketing can be explained as buying or selling of a product or service in a special area of demand. 

In niche marketing small segments of large market are identified and campaign is designed to target audience by providing specific solutions to them.

Niche marketing need to be different, need to be specialize and be able to stand out from the crowd.


Advantages of internet marketing

Advantages of  Internet marketing - It is also known as online marketing, In order to increase sales of any product using "internet" or web  marketing is done. There are various advantages of this type of useful  "internet marketing" along with online advertising can be done in various ways such as advertising on websites, blogs, email, and many affiliate programs are also available along with it to increase the leads of products and hence higher profit.

What is Market economy ? Advantages and Disadvantages of Market Economy

Check out Advantages and disadvantages of market economy (capitalism) given below. So let us find out some points on advantages and disadvantages to know more about market economy. This type of economy is nearly free fro governement interference, Economy is based on private ownership where individual control the production, distribution and sales of goods and services.