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Account based Marketing Tactics

Account Based Marketing Tactics are discussed as follows. So let us find out some information on account based marketing  and its tactics to know more about it. Also check Advantages & Disadvantages of niche marketing for more info.

  1. First step is to create the strategic framework followed by planning workshop.
  2. In order to build a more complete structure of any company or an organization proper research is required.
  3. Build a plan in order to design existing corporate activities to achieve account-specific goals.
  4. Follow and execute a plan with the help of sales and marketing team.
  5. Review the value of sales, revenue in the sales pipeline and the coverge of communication in the account.

Examples of ABM Frame work are :

  1. Selection of Accoung includes propensity modelling and opportunity sizing.
  2. Insight and planning includes profiling and account research.
  3. Propositions and messaging includes propositions and account vision.
  4. Communication and content includes Digital media, content and marcomms.
  5. Engagement and execution includes Events , campaigns and seminars.

Examples of account based tactics in Marketing are :

  1. Commonly used ABM tactics in outbound includes : Social, phone, email, inosurce/outsource and direct mail / dimensional mailer
  2. Commonly used ABM tactics in Digital includes : Social Ads, Linkedin, IP-based ADs, Web personalization and Retargeting (Persona-Based)
  3. Commonly used ABM tactics in Events includes : Partner events, owned events and third party events.
  4. Other account based tactics used by marketer includes Regular planning meetings with sales, event planning, sales enablement, funnel and pipeline review and List building


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Advantages of internet marketing

Advantages of  Internet marketing - It is also known as online marketing, In order to increase sales of any product using "internet" or web  marketing is done. There are various advantages of this type of useful  "internet marketing" along with online advertising can be done in various ways such as advertising on websites, blogs, email, and many affiliate programs are also available along with it to increase the leads of products and hence higher profit.

What is Niche Marketing?

The term "Niche" can be defined as a "A special area of demand for a services or a product", While marketing is dened as an opportunity to buy or sell products or services.

Niche marketing can be explained as buying or selling of a product or service in a special area of demand. 

In niche marketing small segments of large market are identified and campaign is designed to target audience by providing specific solutions to them.

Niche marketing need to be different, need to be specialize and be able to stand out from the crowd.


Duplicate Content SEO

About Short Definition of the Duplicate Content SEO. Let us see brief meaning and simple explanation of the given term to know more about it. 

In SEO - Search Engine Optimization many webmasters copy content from other websites and publish it or the content which we we write match with other articles already written is called duplicate content. Black hat SEO, keyword stuffing , keyword spamming or cloaking are bad practice. Search engine do not rank this type of articles or content on top for a long time.