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Account based Marketing Tactics

Account Based Marketing Tactics are discussed as follows. So let us find out some information on account based marketing  and its tactics to know more about it. Also check Advantages & Disadvantages of niche marketing for more info.

  1. First step is to create the strategic framework followed by planning workshop.
  2. In order to build a more complete structure of any company or an organization proper research is required.
  3. Build a plan in order to design existing corporate activities to achieve account-specific goals.
  4. Follow and execute a plan with the help of sales and marketing team.
  5. Review the value of sales, revenue in the sales pipeline and the coverge of communication in the account.

Examples of ABM Frame work are :

  1. Selection of Accoung includes propensity modelling and opportunity sizing.
  2. Insight and planning includes profiling and account research.
  3. Propositions and messaging includes propositions and account vision.
  4. Communication and content includes Digital media, content and marcomms.
  5. Engagement and execution includes Events , campaigns and seminars.

Examples of account based tactics in Marketing are :

  1. Commonly used ABM tactics in outbound includes : Social, phone, email, inosurce/outsource and direct mail / dimensional mailer
  2. Commonly used ABM tactics in Digital includes : Social Ads, Linkedin, IP-based ADs, Web personalization and Retargeting (Persona-Based)
  3. Commonly used ABM tactics in Events includes : Partner events, owned events and third party events.
  4. Other account based tactics used by marketer includes Regular planning meetings with sales, event planning, sales enablement, funnel and pipeline review and List building


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