Points of benefits of magazine advertising are discussed below. Magazine advertisement are the ads which people see placed throughout publications. Elements of effective magazine advertising includes : Text, heading text, brand logo, product image and human model image. It has several advantages and disadvantages to be studied while selection of print media for advertisement.
Some benefits of magazine advertising are :
- Magazine ads capture focused attention
- Magaine advertising is targeted. Audience based on geography or interest.
- Magazine advertising is welcomed and relevant, can attract niche market.
- Magazines are credible, it is one of the leading source of information , consumer trust magazine and readers recommend by word of mouth to others.
- Magazines offer a lasting message, life span of magazine is long compared to newspapers
- Magazine advertising enhances return on investment.
- Magazines deliver brand relevant imagery
- It drives the purchase funnel
- Purchase funnel : Awareness, opinion, consideration, preference and pruchase. Magazine increases sales
- Message impact
- Audience interest
- Repeated exposure
- Cost effective
- Magazines can be kept for a long time
- Enhancement in quality