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What are the benefits of magazine advertising ?

Points of benefits of magazine advertising are discussed below. Magazine advertisement are the ads which people see placed throughout publications. Elements of effective magazine advertising includes : Text, heading text, brand logo, product image and human model image. It has several advantages and disadvantages to be studied while selection of print media for advertisement. 

Some benefits of magazine advertising are :

  • Magazine ads capture focused attention
  • Magaine advertising is targeted. Audience based on geography or interest.
  • Magazine advertising is welcomed and relevant, can attract niche market.
  • Magazines are credible, it is one of the leading source of information , consumer trust magazine and readers recommend by word of mouth to others.
  • Magazines offer a lasting message, life span of magazine is long compared to newspapers
  • Magazine advertising enhances return on investment.
  • Magazines deliver brand relevant imagery
  • It drives the purchase funnel
  • Purchase funnel : Awareness, opinion, consideration, preference and pruchase. Magazine increases sales
  • Message impact
  • Audience interest
  • Repeated exposure
  • Cost effective 
  • Magazines can be kept for a long time
  • Enhancement in quality


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Advantages and disadvantages of Advertisement in Points

Check out Advantages and Disadvantages of Advertisement in Points which are discussed below. So let us find out some points on advantages and disadvantages to know about advertisement.

Advantags of Advertisement in points are :

Advertisemet can be used to build brand Loyalty.

Advertisement creates ground for personal selling.

Advertisement helps to communicate information to the people.

It also helps to educate people.

Advertisement creates image for the products of services in the market.

It helps to build goodwill.

Advantages of internet marketing

Advantages of  Internet marketing - It is also known as online marketing, In order to increase sales of any product using "internet" or web  marketing is done. There are various advantages of this type of useful  "internet marketing" along with online advertising can be done in various ways such as advertising on websites, blogs, email, and many affiliate programs are also available along with it to increase the leads of products and hence higher profit.