Some points on pros and cons of niche marketing are discussed below. So let us check it out some advantages and disadvantages to know more about niche marketing.
Pros of Niche Marketing
- Brand loyalty can be maitained
- Less competition in niche marketing
- Niche marketing is best for giving marketing insight
- Niche marketing can save miscellaneous marketing cost
Cons of Niche marketing
- High production cost in niche marketing
- Profitability issue
- Sometimes limited growth can be seen during niche marketing
- High risk as limited market is available for product and services.