Let us check it out points on advantages of television (TV) advertising discussed below. Television is a means of mass communication, an effective media for advertising. Reach of television advertisement is wide but it has both advantages and disadvantages and varies according to business.
Some of the advantages of television (TV) are as follows :
- Television can reach the masses or target specific interest.
- High creativity and more impact on audience
- Wide coverage and cost effectiveness
- Control of message, Selectivity and flexibility
- More personal and effective
- Adaptable to special needs
- Television adverstising are more engagine and generate higher recall
- Low cost per exposure
- Social dominance and mass coverages
- Television is widely used for entertainment, communication and for knowledge hence campaign can be designed according, niche marketing
- News, family shows, movies, music, sports and useful shows can be seen on tv hence wide range of audience, target market for advertisement
- Television is a good and effective way of advertising information or product and services, the advantages and disadvantages varies from business to business.
- Television plays an important role in educating people hence product which are beneficial to people can be sold easily.
- Various tv channels are show in different languages hence regional ads can be more effective on TV.
- Information can be reached to millions of people directly by television hence it as an effective media for sales and marketing.