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What are the advantages of Television (TV) over Radio ?

Submitted by frndzzz on Mon, 06/22/2020 - 05:09

Some points on advantages of televison (TV) over radio as follows. Also check it out advantages and disadvantages to know more about television TV to learn more about it.

Some advantages of Television (TV) over radio are:

  • Television can be considered one of the most engaging medium over other major media.
  • Televion is far more effective in conveying advertiser's message than radio
  • Better retention of information and brand awareness due to visual capabilities of television.
  • People find TV as one of the most effective, engaging and persuasive media.
  • One can watch live news or live sports easily with the help of television
  • Television is widely used for communication, entertainment and knowledge.
  • People can learn more and more about the world by watching television.
  • TV advertising is more effective compared to radio, magazine or newspaper.

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Full Form of TRP in Television

Submitted by frndzzz on Sat, 06/13/2020 - 00:31

TRP : Full form in Televison , its meaning and information is discussed below, So let us heck it out some details on full form of the term TRP which is used in Television.

The full form of TRP in TV is Television Rating Point. It's a tool used to calculate television popularity. The television program with highest TRP is considered the best telvision program.

TRP is also known as Target Rating Point a tool used in advertising and marketing. 

Good TRP means positive review of a particular television show or a TV channel.

What are the benefits of magazine advertising ?

Submitted by frndzzz on Sun, 01/05/2020 - 07:19

Points of benefits of magazine advertising are discussed below. Magazine advertisement are the ads which people see placed throughout publications. Elements of effective magazine advertising includes : Text, heading text, brand logo, product image and human model image. It has several advantages and disadvantages to be studied while selection of print media for advertisement. 

Advantages and disadvantages of Advertisement in Points

Submitted by frndzzz on Sat, 04/28/2018 - 01:55

Check out Advantages and Disadvantages of Advertisement in Points which are discussed below. So let us find out some points on advantages and disadvantages to know about advertisement.

Advantags of Advertisement in points are :

Advertisemet can be used to build brand Loyalty.

Advertisement creates ground for personal selling.

Advertisement helps to communicate information to the people.

It also helps to educate people.

Advertisement creates image for the products of services in the market.

It helps to build goodwill.