Features of Niche Marketing are as follows. So let us check it out its features to know more about niche marketing.
Some of the features of Niche Marketing are:
- In Niche marketing group of customers are ready to pay extra premium while seeking a distinctive mix of benefits.
- In niche marketing segments are further divided into various sub segments.
- They have distinctive needs which seeking particular product or services.
- They are ready to pay premium.
- Less competition is seen in niche marketing.
- Specialization is required in particular products or services.
- Potential market