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Features of Niche Marketing

Features of Niche Marketing are as follows. So let us check it out its features to know more about niche marketing. 

Some of the features of Niche Marketing are:

  1. In Niche marketing group of customers are ready to pay extra premium while seeking a distinctive mix of benefits.
  2. In niche marketing segments are further divided into various sub segments.
  3. They have distinctive needs which seeking particular product or services.
  4. They are ready to pay premium.
  5. Less competition is seen in niche marketing.
  6. Specialization is required in particular products or services.
  7. Potential market 

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What is Niche Marketing?

The term "Niche" can be defined as a "A special area of demand for a services or a product", While marketing is dened as an opportunity to buy or sell products or services.

Niche marketing can be explained as buying or selling of a product or service in a special area of demand. 

In niche marketing small segments of large market are identified and campaign is designed to target audience by providing specific solutions to them.

Niche marketing need to be different, need to be specialize and be able to stand out from the crowd.

 

Advantages of internet marketing

Advantages of  Internet marketing - It is also known as online marketing, In order to increase sales of any product using "internet" or web  marketing is done. There are various advantages of this type of useful  "internet marketing" along with online advertising can be done in various ways such as advertising on websites, blogs, email, and many affiliate programs are also available along with it to increase the leads of products and hence higher profit.

Features of Debentures

Check out Features of Debentures discussed below. So let us find out some information on features to know more about debentures.

Debenture Features :

The rates which is to be paid or payable on debentures is fixed.

Debenture may be convertible

No voting rights on debenture, holder does not have right to vote in a meeting.

Instrument of loan

Debentures can be redeemed after a fixed period of time.

Debenture holders can be considered as creditors of the company carrying a fixed rate of interest.